In the ever-evolving landscape of purpose-driven businesses, finding the right talent can be a daunting task. Leaders of B Corps and other impact companies know that a perfect match between candidate and organization goes beyond skills and experience. It requires a deep alignment with values, mission, and culture to find a fit for the role and the company. However, traditional job platforms often fall short in bridging this crucial gap, leading to mismatched hires and disengaged employees.

Conscious companies are deeply committed to having a positive impact. The best of them clearly communicate that commitment through their purpose, mission, values, and vision statements - but this can be hard to do! We’re going to walk you through each and explain how they are distinct, relevant, and important, as well as how these statements relate to one another.

The global slowdown triggered by Covid-19 provided many of us with space to reflect on our lives. For many, this resulted in a desire to derive more meaning and purpose from our work. But meaningful work isn’t the same for all of us. So, to find your way, start by clarifying your values, interests, and favorite skills. This will help you seek out job opportunities that align with all three.

We spend one-third of our lives at work. That’s time away from our families, friends, and other traditional sources of community. So, what would it look like if employers and employees worked together to build an intentionally designed workplace community? One that increased engagement and well-being by encouraging open communication, collaboration, and mutual support in a safe, inclusive space?

There’s a lot of speculation about what’s causing the Great Resignation, but one thing is clear: people are leaving their jobs in record numbers and companies are struggling to fill roles. To survive (and thrive), employers need to hire for mission and values alignment, write job descriptions that attract the best candidates, invest in the employees they already have, and hire from within.

Diversity and inclusion in the workplace is an essential step toward a more equitable society - and it’s also good for companies. Building a diverse workforce improves the employee experience, increases engagement, and strengthens company performance. Diverse organizations are also more representative of the communities they engage with, enabling them to better serve their customers.

Our values guide our choices every day. From the small stuff like how to spend an afternoon to the biggest decisions of our lives, values are the root beliefs that guide action and help us lead a fulfilling life. Most of us can name at least a couple values that we hold dear, but fully integrating them into our livelihoods has the potential to bring much deeper meaning and purpose to our work.

Values are big concepts like honesty, creativity, honor, and justice. They’re commonly expressed to convey morals and ideals, but they become even more meaningful to us when we look at them within the context of our own lives. Personal core values are the principles that guide and motivate us. As non-negotiable boundaries, they help us articulate what we stand for. They enable us to practice integrity with consistency and engage with the world more authentically.

Companies are waking up to the fact that having a purpose beyond profit is not just good for business, it’s essential. Profit can no longer be the only goal, nor the only metric for success. People’s expectations have evolved and they’re ready to support and advocate for brands that genuinely do good. Let’s take a look at why purpose and meaning matter to three key stakeholder groups.

Chocolate is a tasty treat loved by many and consumed in myriad ways worldwide. Despite its popularity and sweetness, chocolate is not without its dark side. Demand for cacao results in massive deforestation and there are human rights violations throughout the industry including child labor, poverty wages, and slavery. Learn about 3 chocolatiers on a mission to clean up this industry.

What we value about work is actively evolving. In today’s culture, where we spend so much of our time at work, it’s little wonder that people are looking to have their need for purpose fulfilled through their careers. But to do this, you first need to know what your purpose is — then you can either incorporate it into your current job or find a new work opportunity that is better suited to what you’re passionate about.