Unlocking the Potential of Purpose-Driven Hiring with Handprint's Company Profile Feature

In the ever-evolving landscape of purpose-driven businesses, finding the right talent can be a daunting task. Leaders of B Corps and other impact companies know that a perfect match between candidate and organization goes beyond skills and experience. It requires a deep alignment with values, mission, and culture to find a fit for the role and the company. However, traditional job platforms often fall short in bridging this crucial gap, leading to mismatched hires and disengaged employees.

Handprint.io reinvents hiring with our innovative Company Profile feature, designed to create transparency, build trust, and foster genuine connections between candidates and employers.

The Problem: Lack of Organizational Insight

Most job platforms focus on the candidate's credentials but provide little to no information about the organization itself. This lack of insight means candidates apply to positions without fully understanding if the company's values, culture, and goals align with their own.

When candidates are serially applying to roles without a holistic view of the organization, employers end up with a stack of resumes that lack diversity, values-alignment, and fit beyond just experience and pedigree. In other words, employers spend too much time going through applicants that are not a fit for either the role or the organization. This inefficiency can lead to higher turnover rates and less engaged employees, ultimately affecting the company’s impact and growth.

Handprint's Company Profile: A Solution Rooted in Transparency

Our Company Profile feature is designed to provide comprehensive, meaningful information about your organization, helping candidates make informed decisions and ensuring a better fit from the start. Here’s what we offer:

  • Basic Stats: Display your organization in a nutshell - Number of employees, type of leadership, when you were founded, and industry.

  • Impact Goals: Show your alignment with bigger-picture impact work by identifying your organization with the UN Sustainable Development Goals (SDGs) that it supports.

  • Purpose, Mission, and Vision: Showcase clear statements that articulate your organization’s reason for being and future aspirations. Need help clarifying these? Check out our blog post on the difference between purpose, mission, and vision statements (and why they’re all important).

  • Diversity and Inclusion: Make your commitments and initiatives for creating a more just and inclusive workplace public and visible, so that candidates know you’re serious about diversity.

  • Core Values: Share guiding principles that shape your company’s culture and decisions. Learn more about diversity, equity, and inclusion in the workplace.

  • Certifications: Shine a light on your accomplishments and accreditations like B Corp certification, 1% for the Planet giving, and other relevant certifications.

  • Employee Benefits: Be transparent and share detailed information about compensation, health benefits, flexible working conditions, and other perks, so that folks know what it looks like to be a healthy contributor on your team.

  • Why Work Here: Make a compelling case for why your organization is a great place to work, showcasing real stories and testimonials. This isn’t like Glassdoor, this is an opportunity for real people to showcase their holistic experience working at your organization.

To get a feel for what these profiles can be, check out these great examples from Bridgecare, Mightybytes, and Beneficial State Bank.

The Benefits of Introducing your Company to Your Prospective Team Members

Handprint believes that a well-crafted Company Profile is not just a nice-to-have feature; it’s a need-to-have for attracting and retaining the right talent. Here’s why:

1. Attract More Qualified Applicants

By providing transparency into your compensation, benefits, and work culture, candidates can self-select based on their needs and expectations. This means applicants who apply are more likely to find the role a good fit for their personal and professional lives, leading to better-qualified and more engaged employees. This leads to you spending less time sorting through the haystack. We promise you a smaller haystack with more needles!

Want to see our receipts? Check out this case study with founding B Corp Mightybytes!

2. Create a Connection with Your Purpose and Mission

Candidates today, especially those driven to work at impact companies, are seeking purpose beyond a paycheck: They want to be part of something bigger. By clearly stating your purpose, mission, and vision, you allow potential employees to connect with your organization on a deeper level, knowing that their work will contribute to a meaningful cause they can be excited about. This not only creates more alignment up-front, it also increases their feeling of purpose once they’re on the team, a key ingredient of engaged employees.

3. Build a Supportive and Inclusive Team

Commitments to diversity and inclusion are more than just buzzwords; they are crucial elements of a supportive work environment. By showcasing your dedication to these principles, you signal to candidates that they will be joining a team that values and respects their unique perspectives and backgrounds. This not only attracts more diverse talent but also fosters a sense of belonging and commitment, and thus, engagement, among your employees.

Bottom line: When candidates have a better understanding of your organization, you’ll get more qualified folks and the ones you hire will be more engaged because of the up-front values alignment and transparency that you enabled with a thoughtful Company Profile.

The Handprint Difference

Handprint’s Company Profile feature empowers purpose-driven businesses to highlight what makes them unique and attractive to potential employees. By providing a holistic view of your organization, we help you stand out in an over-crowded job market and attract candidates who are genuinely aligned with your values and goals.

In a world where quality over quantity matters more than ever, Handprint is committed to helping you build a team that is not only skilled but also passionate about making a difference. We’re transforming the hiring landscape by prioritizing justice, opportunity, and genuine employee engagement.

Discover the Handprint difference today, and let’s make every hire a step towards a better future for your organization and the world.

Special offer for BETA customers!

Are you ready to experience the Handprint difference? Join other B Corp companies in discovering a more effective and meaningful way to hire. Post your jobs on Handprint.io and connect with candidates who are not only skilled but also share your vision for a sustainable and equitable future.

Together, let's build a community where opportunity, justice, and genuine engagement thrive.

Step 1: Prepay for Your Job Listing

To show your early support for our mission, prepay for as many job post credits on Handprint.io as you'd like - they'll never expire!

Step 2: We'll Build Your Company Profile

Our unique take on employer profiles are a valuable way to attract values-aligned talent, and we'll do the hard work for you!

Step 3: Hire When You're Ready

Use your prepaid credit to recruit from our curated pool of diverse and talented job-seekers.

Step 4: Change the World

Your organization is stronger with team members who are uniquely qualified and highly engaged, so your impact is even greater.

Maren Keeley

Maren Keeley is a curious and creative social entrepreneur with a passion for purpose, systems thinking, deep conversations, and paving the way for a better future. As the CEO & co-founder of Handprint.io, she’s on a mission to help social-purpose companies build brilliant, engaged, & diverse teams. Previously, Maren co-founded Conscious Company Media, which she exited in early 2018 after selling CCM to the SoCap Group. In her free time, you’ll find Maren hiking with her dogs, cooking, woodworking, listening to other podcasts, tending to her epic houseplant collection, running, and practicing yoga.

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