Conscious companies are deeply committed to having a positive impact. The best of them clearly communicate that commitment through their purpose, mission, values, and vision statements - but this can be hard to do! We’re going to walk you through each and explain how they are distinct, relevant, and important, as well as how these statements relate to one another.

Companies are waking up to the fact that having a purpose beyond profit is not just good for business, it’s essential. Profit can no longer be the only goal, nor the only metric for success. People’s expectations have evolved and they’re ready to support and advocate for brands that genuinely do good. Let’s take a look at why purpose and meaning matter to three key stakeholder groups.

Chocolate is a tasty treat loved by many and consumed in myriad ways worldwide. Despite its popularity and sweetness, chocolate is not without its dark side. Demand for cacao results in massive deforestation and there are human rights violations throughout the industry including child labor, poverty wages, and slavery. Learn about 3 chocolatiers on a mission to clean up this industry.