Every business leader knows the importance of brand and product marketing. However, any business that markets exclusively to customers and clients is missing a key audience: future employees. To attract the talent that will set your company apart, you need a fresh approach to recruitment marketing. We’ve got a few tips and strategies to help you craft your story and recruit team members who will take up your mission as their own.

It’s exciting to see a new job opportunity open up at one of your favorite companies and decide to apply. But to make this a reality takes a bit more thought, finesse, and yes, hard work. The application process is part analytical and part intuitive. The key to success is to stay focused on the objectives you have defined for yourself and approach your search with an attitude of curiosity and confidence. Here are eight tips to help you get your application in order and get noticed.