Hiring isn’t just about finding someone to complete tasks. You’re adding a person into the mix who has unique experiences, ideas and attributes, and each new team member will impact your company’s internal dynamics. Hiring the wrong person can kill morale and productivity, but a well thought-out hiring strategy will help you select a great candidate and avoid the risks and costs of a bad hire.

Every business leader knows the importance of brand and product marketing. However, any business that markets exclusively to customers and clients is missing a key audience: future employees. To attract the talent that will set your company apart, you need a fresh approach to recruitment marketing. We’ve got a few tips and strategies to help you craft your story and recruit team members who will take up your mission as their own.