Conscious companies are deeply committed to having a positive impact. The best of them clearly communicate that commitment through their purpose, mission, values, and vision statements - but this can be hard to do! We’re going to walk you through each and explain how they are distinct, relevant, and important, as well as how these statements relate to one another.

Shareholder capitalism, practiced by companies that serve the interests of their investors by maximizing profits, often at the expense of others, fails to consider how the well-being of people and the environment affects long-term sustainability. It’s time to embrace the reality that how we conduct business matters, and to shift to a model that prioritizes the needs of all stakeholders.

Our values guide our choices every day. From the small stuff like how to spend an afternoon to the biggest decisions of our lives, values are the root beliefs that guide action and help us lead a fulfilling life. Most of us can name at least a couple values that we hold dear, but fully integrating them into our livelihoods has the potential to bring much deeper meaning and purpose to our work.

Looking for ethical and sustainable gifts this holiday season? Our 2021 holiday shopping guide will help you express love and appreciation for your family and friends while maintaining your commitment to sustainable living. We’ve compiled a list of conscious companies who are making eco-friendly and socially responsible products to help you give gifts with integrity.

Values are big concepts like honesty, creativity, honor, and justice. They’re commonly expressed to convey morals and ideals, but they become even more meaningful to us when we look at them within the context of our own lives. Personal core values are the principles that guide and motivate us. As non-negotiable boundaries, they help us articulate what we stand for. They enable us to practice integrity with consistency and engage with the world more authentically.

Companies are waking up to the fact that having a purpose beyond profit is not just good for business, it’s essential. Profit can no longer be the only goal, nor the only metric for success. People’s expectations have evolved and they’re ready to support and advocate for brands that genuinely do good. Let’s take a look at why purpose and meaning matter to three key stakeholder groups.

Chocolate is a tasty treat loved by many and consumed in myriad ways worldwide. Despite its popularity and sweetness, chocolate is not without its dark side. Demand for cacao results in massive deforestation and there are human rights violations throughout the industry including child labor, poverty wages, and slavery. Learn about 3 chocolatiers on a mission to clean up this industry.

What we value about work is actively evolving. In today’s culture, where we spend so much of our time at work, it’s little wonder that people are looking to have their need for purpose fulfilled through their careers. But to do this, you first need to know what your purpose is — then you can either incorporate it into your current job or find a new work opportunity that is better suited to what you’re passionate about.

Every business leader knows the importance of brand and product marketing. However, any business that markets exclusively to customers and clients is missing a key audience: future employees. To attract the talent that will set your company apart, you need a fresh approach to recruitment marketing. We’ve got a few tips and strategies to help you craft your story and recruit team members who will take up your mission as their own.

There’s a revolution happening in business right now. It’s a movement that’s been taking shape for many years, but it has gained great momentum in the past decade. Many are calling it the Purpose Revolution and it’s bringing tectonic shifts to the for-profit business world. The growing population of conscious consumers, impact investors, and individuals who want meaningful work are helping to usher in a new age of capitalism.