Companies are waking up to the fact that having a purpose beyond profit is not just good for business, it’s essential. Profit can no longer be the only goal, nor the only metric for success. People’s expectations have evolved and they’re ready to support and advocate for brands that genuinely do good. Let’s take a look at why purpose and meaning matter to three key stakeholder groups.

What we value about work is actively evolving. In today’s culture, where we spend so much of our time at work, it’s little wonder that people are looking to have their need for purpose fulfilled through their careers. But to do this, you first need to know what your purpose is — then you can either incorporate it into your current job or find a new work opportunity that is better suited to what you’re passionate about.

Searching for a more engaging job can be a daunting task. It’s as much about knowing yourself as it is about knowing what opportunities are out there. Here are 7 tips to help you as you look for your next work opportunity.