Conscious companies are deeply committed to having a positive impact. The best of them clearly communicate that commitment through their purpose, mission, values, and vision statements - but this can be hard to do! We’re going to walk you through each and explain how they are distinct, relevant, and important, as well as how these statements relate to one another.

Shareholder capitalism, practiced by companies that serve the interests of their investors by maximizing profits, often at the expense of others, fails to consider how the well-being of people and the environment affects long-term sustainability. It’s time to embrace the reality that how we conduct business matters, and to shift to a model that prioritizes the needs of all stakeholders.

Companies are waking up to the fact that having a purpose beyond profit is not just good for business, it’s essential. Profit can no longer be the only goal, nor the only metric for success. People’s expectations have evolved and they’re ready to support and advocate for brands that genuinely do good. Let’s take a look at why purpose and meaning matter to three key stakeholder groups.

Chocolate is a tasty treat loved by many and consumed in myriad ways worldwide. Despite its popularity and sweetness, chocolate is not without its dark side. Demand for cacao results in massive deforestation and there are human rights violations throughout the industry including child labor, poverty wages, and slavery. Learn about 3 chocolatiers on a mission to clean up this industry.

Every business leader knows the importance of brand and product marketing. However, any business that markets exclusively to customers and clients is missing a key audience: future employees. To attract the talent that will set your company apart, you need a fresh approach to recruitment marketing. We’ve got a few tips and strategies to help you craft your story and recruit team members who will take up your mission as their own.

There’s a revolution happening in business right now. It’s a movement that’s been taking shape for many years, but it has gained great momentum in the past decade. Many are calling it the Purpose Revolution and it’s bringing tectonic shifts to the for-profit business world. The growing population of conscious consumers, impact investors, and individuals who want meaningful work are helping to usher in a new age of capitalism.