Shareholder capitalism, practiced by companies that serve the interests of their investors by maximizing profits, often at the expense of others, fails to consider how the well-being of people and the environment affects long-term sustainability. It’s time to embrace the reality that how we conduct business matters, and to shift to a model that prioritizes the needs of all stakeholders.

Companies are waking up to the fact that having a purpose beyond profit is not just good for business, it’s essential. Profit can no longer be the only goal, nor the only metric for success. People’s expectations have evolved and they’re ready to support and advocate for brands that genuinely do good. Let’s take a look at why purpose and meaning matter to three key stakeholder groups.

There’s a revolution happening in business right now. It’s a movement that’s been taking shape for many years, but it has gained great momentum in the past decade. Many are calling it the Purpose Revolution and it’s bringing tectonic shifts to the for-profit business world. The growing population of conscious consumers, impact investors, and individuals who want meaningful work are helping to usher in a new age of capitalism.