The Good Jobs Blog

Handprint’s field notes for purpose-driven companies and people about how to hire better, find meaningful work, and use business as a force for good.

Future of Work Maren Keeley Future of Work Maren Keeley

What is an Impact Company or Purpose-Driven Brand?

There’s a revolution happening in business right now. It’s a movement that’s been taking shape for many years, but it has gained great momentum in the past decade. Many are calling it the Purpose Revolution and it’s bringing tectonic shifts to the for-profit business world. The growing population of conscious consumers, impact investors, and individuals who want meaningful work are helping to usher in a new age of capitalism.

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